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Imagination Technologies and Scaleform Show Accelerated Flash Content for Mobile Devices at GDC 2006 PowerVR MBX and Scaleform VGx accelerate Flash under OpenGL ES API |
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LONDON, UK and GREENBELT, MD, USA, March 20, 2006 – Imagination Technologies®, a leader in embedded graphics technology for mobile devices, is uniting with Scaleform® Corporation, the leading provider of in-game hardware accelerated UI and vector graphics animation engines, to demonstrate accelerated Adobe® Flash® content at the GDC Expo in San Jose, California from March 22–24, 2006. Imagination Technologies' PowerVR MBX, combined with the Scaleform VGx™ vector graphics driver, will demonstrate accelerated Flash content via the popular OpenGL ES API. "We are excited by the potential of PowerVR MBX and Scaleform VGx to accelerate scalable vector graphic libraries, such as Flash and SVG, for mobile and embedded user interfaces, entertainment and advertising," said Brendan Iribe, president and chief executive officer of Scaleform. "Scaleform's close collaboration with PowerVR will deliver a far richer, more immersive mobile end-user experience." Scaleform VGx will be marketed as a next generation OpenVG™ implementation that uses the OpenGL ES API, optimized tessellation (vector-to-triangle conversion), and advanced vertex/pixel shaders to accelerate high-quality 2D scalable vector graphics on existing 3D GPU chipsets. Added Iribe, "The Scaleform VGx driver is designed to complement the leading graphics hardware and vector graphics content. Scaleform VGx will enable content providers to accelerate the mobile end-user experience without requiring complex silicon or data format modifications." Peter McGuinness, director of business development for Imagination Technologies, said, "Together with Scaleform's VGx core, the PowerVR mobile gaming platform paves the way for hardware-accelerated, full-screen graphics animation such as Flash to enter the mobile world for the first time. We welcome this opportunity to give developers access to the content, performance, and power efficiency they demand." PowerVR MBX, which exceeds OpenGL ES 1.x requirements, delivers massive triangle and fill rates along with full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression. Imagination Technologies, one of the world's top ten IP companies (source: Gartner), provides PowerVR IP to partners including Centrality Communications, Freescale, Intel, Philips, Renesas, Samsung, Sunplus and Texas Instruments. About Scaleform About Imagination Technologies Press Contact: |
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